Alter Ego Italy Pure Illuminating Shampoo 7oz Styling powder This bond protects and smooths

This bond protects and smooths the hair cuticles

Apply a small amount to dry or damp hair

combats crunchy

Evenly apply an adequate amount on towel-dried hair

Rich Naturals

Alter Ego Italy Pure Illuminating Shampoo 7oz Styling powder This bond protects and smoothsAlter Ego Italy Pure Illuminating Shampoo The sulfate free Illuminating Shampoo is ideal for blonde, bleached and lightened hair. It gently cleanses restoring body and brilliance even on fine and porous structures. The mix of active ingredients illuminates the hair structure guaranteeing an anti yellow and anti oxidizing action in synergy with the other products. Use: Apply to damp hair, massage for 1 minute then rinse off. Repeat if necessary.